The latest Washington Commanders logo controversy has sparked calls for a change in the law
Creative Bloq • • sports
Key Points:
- The Washington Commanders retired their 'Redskins' name and logo in 2020 due to racist connotations but recently released retro merchandise featuring the old branding, sparking controversy and criticism from Native American groups.
- The team argues it must continue selling products with the old logo to maintain trademark rights and prevent others from claiming them, citing trademark law concerns about abandonment.
- Critics question the team's justification, noting the merchandise release was prominent and not discreet, unlike other brands that minimize use of retired logos to retain trademark protection.
- Legal experts suggest this case highlights flaws in current trademark law and propose reforms, including a registry for retired trademarks to prevent misuse and allow companies to distance themselves from problematic past branding.
- Such legal changes could empower the Patent and Trademark Office to block unauthorized use of retired trademarks, helping companies sever ties with racist or controversial histories more effectively.
