The longevity gold rush: Inside Utah's booming business of living better, longer

Key Points:

• Logan Jones-Olson and Kristen Roscher opened Upgrade Labs in Park City in late 2024, tapping into Utah's growing wellness and biohacking industry despite their backgrounds outside healthcare.
• Utah has seen a surge in wellness businesses such as healthspan clinics, adaptive training studios, and IV lounges, with national brands like Pause Studio entering the market, reflecting strong local demand for enhanced health and longevity.
• The primary clientele at these centers often seek relief from chronic pain or injury, using personalized protocols including AI-driven training, red light therapy, and cryotherapy, rather than the stereotypical Silicon Valley biohacker profile.
• Physicians are increasingly entering the wellness space, with new concierge and longevity-focused practices emphasizing prevention and healthspan to help patients maintain active lifestyles, particularly in communities like Park City.
• Despite growing competition, local wellness providers collaborate through networks and emphasize foundational healthy habits, acknowledging that while some longevity claims require skepticism, core health practices remain essential.