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The reported Apple Upgrade program raises a very big concern
9to5Mac • • technology
Key Points:
- Bloomberg reports that Apple may replace its iPhone Upgrade Program with a new Apple Upgrade leasing contract, extending to most Apple products including Macs with a three-year term.
- Unlike the current program where users own the device after 24 months, the new lease model would resemble a car lease, covering only depreciation and interest, meaning users do not own the product at lease end.
- This new model could result in lower monthly payments but may trap users in a cycle of continuous upgrades without ever owning their devices, potentially increasing lifetime costs.
- Concerns include the possible exclusion of AppleCare+, risking ongoing payments for lost, stolen, or damaged devices, and a lack of consumer choice between ownership and leasing options.
- The report highlights the importance of Apple offering flexible programs to allow consumers control over upgrade frequency and ownership, rather than a forced leasing model.
