Threads edges out X in daily mobile users, new data shows
Key Points:
- Market intelligence firm Similarweb reports that Meta’s Threads now surpasses Elon Musk’s X in daily mobile active users, with Threads reaching 141.5 million compared to X’s 125 million as of January 7, 2026.
- Despite Threads’ mobile growth, X continues to dominate web usage, maintaining around 145 million daily web visits, while Threads has only about 8.5 million daily web visits combined across its sites.
- Threads’ mobile user growth is attributed to factors like cross-promotion from Meta’s other platforms, a focus on creators, and the rapid introduction of new features such as interest-based communities and disappearing posts.
- Recent controversies on X involving the misuse of its AI tool Grok to create non-consens