AI Image

Toys ‘R’ Us comeback: Retailer opening 120 new stores this holiday season

Scripps News • September 18, 2026 • business

Key Points:

Toys “R” Us is opening 120 new standalone stores across the U.S. this holiday season, increasing its total U.S. store count to 160.
The new stores will feature popular toys and collectibles from major brands like Lego, Barbie, Hot Wheels, and Pokémon.
Select locations will include “Creator Studios,” designed for influencers and toy brands to produce social media content.
This expansion is part of Toys “R” Us’s ongoing return to brick-and-mortar retail following its 2017 bankruptcy filing and 2018 liquidation of U.S. stores.
The company has not yet released a full list of the new store locations, but shoppers can use the store locator on the Toys “R” Us website to find openings nearby.