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Toys 'R' Us expands with 120 new stores across the US
USA Today • • general
Key Points:
- Toys "R" Us is set to open 120 new standalone stores across the U.S. this holiday season, increasing its total from 40 to 160 locations nearly a decade after filing for bankruptcy and closing nationwide stores.
- The new stores will feature toys and collectibles from major brands like LEGO, Barbie, Hot Wheels, and Pokémon, with some locations offering candy shops, cafés, and Creator Studios for content creation and product launches.
- The company, acquired by WHP Global in 2021, has been rebuilding its presence through standalone stores, shops inside Macy's, airport locations, and Navy Exchange outlets.
- Toys "R" Us currently operates about 400 shops inside Macy's stores and plans further expansion, including airport shops, while its global business generates over $2 billion annually across 37 countries.
