Two CEO Talks Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire
IGN • • technology
Key Points:
- Take-Two CEO Strauss Zelnick hinted that Grand Theft Auto 6 will not have a super-premium price, emphasizing that the game’s price will feel fair relative to the value delivered to consumers.
- Zelnick noted that game prices have remained stable at $60 to $70 for over a decade despite inflation, and the company focuses on delivering an amazing experience rather than simply raising prices.
- He expressed a focus on creating a spectacular entertainment experience with GTA 6 rather than obsessing over success metrics, joking that many people might call in sick on the game’s release date, November 19, 2026.
- Regarding L.A. Noire, Zelnick offered cautious optimism about a potential sequel, stating that Take-Two is always considering its legacy IPs but has no specific announcements at this time.
- GTA 6 is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X/S, with ongoing updates expected as its launch approaches.
