UBS doubles its DRAM price forecast as memory demand outpaces supply by 17 points through 2027
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UBS doubles its DRAM price forecast as memory demand outpaces supply by 17 points through 2027

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Key Points:

  • UBS forecasts significant increases in DRAM and DDR memory prices in Q3 and Q4, with DDR contract pricing expected to rise 32% sequentially in Q3 and 18% in Q4, surpassing earlier estimates.
  • The bank anticipates a supply-demand imbalance in memory markets, projecting demand growth of 36.2% in 2027 against supply growth of 19.3%, which will contribute to sustained price increases.
  • UBS expects NAND prices to increase by 30% sequentially in Q3 and 12% in Q4, potentially driving memory industry revenues to $992 billion in 2026 and $1.7 billion in 2027.
  • TrendForce concurs on ongoing severe DRAM shortages and anticipates DRAM prices rising 18% and NAND prices 15% sequentially in Q3, but notes that high base prices and softer consumer demand may moderate price growth.
  • Both UBS and TrendForce highlight that while prices will rise, the consumer market's limited capacity to absorb further NAND price hikes could temper the pace of increases.

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