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United Airlines goes after top frequent flyers at Delta, American
CNBC • • business
Key Points:
- United Airlines is launching a targeted status-match campaign to attract elite frequent flyers from Delta Air Lines and American Airlines by offering comparable United status for 90 days.
- To maintain the matched status through January 31, 2028, travelers must fly and spend a specified amount on United flights within the 90-day period, with spending requirements ranging from $1,500 for lower tiers to $7,000 for United’s 1K status.
- This aggressive move highlights the intense competition among major airlines to secure high-spending customers, with United openly challenging Delta and American through social media and marketing.
- United is also leveraging its new Starlink satellite Wi-Fi service, which is free for frequent flyer members once fully implemented, as a key incentive to entice customers to switch airlines.
- Meanwhile, Delta is partnering with Amazon's Leo for in-flight Wi-Fi upgrades, and American Airlines has also signed with Starlink, underscoring the broader industry focus on enhancing connectivity and premium services.
