Variety and Other PMX Brands Set Video Licensing Pact With Netflix
Variety • • entertainment
Key Points:
- Netflix is expanding its content offerings through licensing deals with major publishers including Variety, BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., Tastemade, and other Penske Media PMX brands.
- Starting August 3, Netflix will feature a variety of video content from these publishers, covering news, lifestyle, how-to, and feature stories to complement its existing scripted and unscripted programming in the U.S., Canada, U.K., Ireland, Australia, and New Zealand.
- Featured content includes Variety’s popular series “Know Their Lines?” along with other genres and formats ranging from short 2-3 minute clips to longer episodes of 20 minutes or more.
- Netflix aims to enhance viewer engagement by offering diverse content that inspires travel, cooking, fashion, celebrity profiles, home and gardening tips, and viral conversations, helping fans stay connected with stories beyond traditional shows and films.
- This licensing initiative is part of Netflix’s broader strategy to diversify its platform with video games, podcasts, and live events, while leveraging the growing video content production from publishing partners like Variety.
