AI Generated Image
Versant Acquires Sports Tech Firm Full Swing For $530M
Deadline • • business
Key Points:
- Versant Media Group has acquired sports technology company Full Swing for $530 million in cash, expanding its focus beyond traditional linear TV businesses.
- Full Swing, previously owned by Bruin Capital and minority investors, produces hardware and software for consumers, athletes, coaches, and commercial venues, with a growing presence in golf, baseball, and other sports.
- The acquisition aligns with Versant's strategy to generate at least half of its revenue from non-linear TV sources following its spin-off from Comcast earlier this year.
- Full Swing will join Versant’s golf division, which includes Golf Channel, GolfNow, and GolfPass, and will operate within the Digital Platforms and Ventures portfolio under CEO Ryan Dotters, who will report to Versant’s digital platforms president.
- The deal is expected to finalize in the second half of 2026.
