Game Pass Reportedly Down To 30 Million Subscribers After Churn
Kotaku • • technology
Key Points:
- Xbox Game Pass subscriptions have declined to approximately 30 million monthly paying customers in 2024, down 4 million from earlier this year, according to The Wall Street Journal.
- Internal Microsoft documents revealed during the Activision acquisition trial had projected Game Pass would reach 77 million subscribers in 2024 and over 100 million by 2030, but actual numbers have fallen short.
- Price increases, including a hike to $30 per month for Game Pass Ultimate ahead of the launch of Call of Duty: Black Ops 7, and the poor reception of the game contributed to subscriber losses.
- The day-and-date launch of Call of Duty titles on Game Pass reportedly cost Microsoft significant revenue, with Bloomberg estimating a $300 million loss for Black Ops 6 in 2024.
- New Xbox CEO Asha Sharma has responded by lowering Game Pass prices and removing new Call of Duty releases from the service at launch, but the subscription service appears to have reached a growth plateau.
