XBOX Game Pass User Count Hasn't Grown In Years
Insider Gaming • • technology
Key Points:
- Xbox Game Pass subscriber growth has stalled, with the count remaining around 30 million for several years despite earlier projections.
- CEO Asha Sharma acknowledged the slower-than-expected growth in a recent memo alongside announcements of layoffs at Xbox.
- Legal documents related to Microsoft's acquisition of Activision Blizzard projected 77 million subscribers for 2024, but current figures are closer to 30 million, according to a Wall Street Journal source.
- Microsoft had previously reported a 36% increase to 34 million subscribers in early 2024, aiming for 100 million by 2030, but recent data suggests the growth momentum has slowed significantly.
- The stagnation in subscriber numbers raises questions about the future growth strategy of Xbox Game Pass and its ability to meet ambitious targets.
