Want your Rolls Royce to match your pet Labrador? Anything is possible in luxury car customization
CNN••business
Key Points:
- Rolls-Royce’s New York “Private Office” offers ultra-wealthy clients bespoke car customization, allowing for highly personalized details such as hand-painted portraits and real gold accents, reflecting a trend of extreme automotive customization driven by growing global wealth.
- Aston Martin’s Q New York studio provides a transparent, high-end customization experience where clients collaborate with designers to create unique vehicles that often carry personal stories, emphasizing emotional connection over mere uniqueness.
- The market for ultra-luxury, highly customized vehicles is expanding rapidly, with over half a million ultra-high net worth individuals worldwide, leading brands like Rolls-Royce, Aston Martin, Mercedes-Maybach, and Cadillac to develop exclusive, handcrafted models costing hundreds of thousands to millions of dollars.
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