We Tried 12 Store-Bought Butter Brands-And There Was 1 Clear Winner

Southern Living • February 21, 2026 • business

Key Points:

A taste test of 12 store-bought salted butters was conducted by editors who scored each on taste, texture, and overall experience without knowing the brands.
Notable butters included Vital Farms for its creamy, popcorn-like flavor; Land O'Lakes for its rich dairy flavor and spreadability; and Kerrygold for its bright yellow color and creamy texture from grass-fed cows.
Runner-ups were Publix Sweet Cream Salted Butter, praised for its balanced salt levels and mild flavor, and Great Value Sweet Cream Salted Butter, noted for its fresh dairy taste and overall pleasantness.
The taste test aimed to help consumers make an easier decision when choosing butter by highlighting differences in flavor, texture, and baking suitability among popular brands