We Tried Mixue, the World's Biggest Fast-Food Chain. the Hype Is Real.
Business Insider • • business
Key Points:
- Mixue opened its first three US locations in December, with a fourth New York store under construction; its Herald Square store attracted attention for its bright red exterior and long customer lines even before the grand opening.
- The store offers a limited menu with many sold-out items but features notably low prices, such as a soft serve cone and oolong tea totaling $3.63 after a 15% rewards discount, significantly cheaper than comparable offerings at Gong Cha and McDonald's nearby.
- Mixue's global footprint exceeds 46,000 stores, surpassing giants like Starbucks and McDonald's, with a strong presence in China and Southeast Asia, and the Tribeca store marks its first entry into the North American market.
- The company went public in March
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