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What to know about surveillance pricing - KCRA
KCRA • • business
Key Points:
- A Consumer Reports investigation found that two people requesting the same ride simultaneously can be shown significantly different prices, a disparity most riders are unaware of.
- Uber clarified that some crossed-out prices in their app are "historical" comparisons rather than actual discounts, and both Uber and Lyft claim their fare shares are lower than Consumer Reports' findings.
- In response to concerns over surveillance pricing, Maryland and Connecticut have implemented restrictions, while California, Pennsylvania, and New York are considering outright bans on the practice.
