Whole milk was ‘demonized’ for years. So why is it suddenly cool again?
Yahoo • • health
Key Points:
- After decades of decline, whole milk sales in the U.S. are rebounding in 2024, driven by changing perceptions, updated dietary guidelines, and the protein craze, with about a third of American adults now drinking whole milk.
- The stigma against dairy fat, particularly whole milk, has lessened as recent research and dietary guidelines recognize full-fat dairy as a healthy option when consumed without added sugars and within saturated fat limits.
- Rising prices of plant-based milks and surcharges on oat and almond milk drinks have also contributed to consumers switching back to whole milk.
- Nutrition experts note that the health impact of whole milk varies: it may be beneficial for some people due to satiety and unique dairy fats, while low-fat
