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Why Do I Need A QR Code For Soda?
The Big Lead • • business
Key Points:
- Steak ’n Shake has introduced a new QR code system for its fountain drinks, requiring customers to scan a code on their receipt to dispense the exact amount of soda purchased.
- The change, initially a pandemic hygiene measure, now serves as a theft-prevention tactic to stop unlimited or unauthorized refills, reflecting the high profit margins on fountain sodas for fast food chains.
- The system has caused confusion and frustration among customers, with many accidentally discarding the QR code and facing delays, sparking broader concerns about increasing barriers in fast food transactions.
- Social media reactions reveal widespread dislike for the QR code requirement, with some customers calling it overly greedy or a dealbreaker, while others suggest simpler alternatives like staff-served drinks.
- It remains uncertain if Steak ’n Shake will continue this QR code practice long-term, as the negative customer feedback highlights resistance to such changes in fast food service.
