Why nearly half of Costco members upgrade to Executive
thestreet.com••business
Key Points:
- Nearly half of Costco members have upgraded to the $130 Executive Membership, which offers a 2% cashback on most purchases up to $1,250 annually, effectively saving hundreds each year for frequent shoppers.
- The Executive Membership pays for itself if a member spends $3,250 or more annually, with additional spending increasing the value of the membership.
- Costco's membership revenue grew 7.3% year-over-year in Q1, driven by membership base growth and upgrades from Gold Star to Executive Membership, with 39.7 million paid Executive members reported.
- Executive members benefit from perks like early shopping hours, a $10 monthly Instacart/same-day delivery credit, and enhanced discounts on services such as travel and
