Why the BTS Comeback Concert Was a ‘Disaster’ for Some Businesses
The New York Times • • entertainment
Key Points:
- A restaurant near BTS's comeback concert venue in Seoul heavily themed its decor and menu around the band, anticipating a large influx of fans.
- Despite preparations including extra staff and significant spending on ingredients, the restaurant saw minimal customer turnout, resulting in wasted supplies.
- City officials expected over 250,000 fans to gather in central Seoul, but actual attendance was much lower, with about 104,000 people near the venue early on and only 60,000 midway through the concert.
- Only 22,000 tickets were distributed for the BTS show, indicating a significant gap between expectations and reality for fan attendance.
