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Wingstop launches Sour Patch Kids wings in unexpected candy mashup
Fox Business • • business
Key Points:
- Wingstop is launching a limited-time Sour Patch Kids Wicked Punch flavor, featuring a sweet-and-sour Redberry glaze topped with chopped Sour Patch Kids candy, available nationwide starting October 27.
- Club Wingstop members get early access to the new flavor beginning October 23, with the promotion ending November 5.
- The collaboration with Mondelēz International’s Sour Patch Kids brand is part of the candy’s "13 Days of Mischief" campaign, aiming to bring a unique sweet and sour taste to chicken wings.
- The unusual flavor has sparked mixed reactions on social media, with some customers intrigued and others skeptical about candy on wings.
- Wingstop, which has over 3,000 locations worldwide and generated $5 billion in systemwide sales in fiscal 2025, offers the new flavor via its app, website, and participating restaurants while supplies last.
