WNBA viewership continues to set records with Caitlin Clark broadcasts on Prime matching NBA totals
the-sun.com • • sports
Key Points:
- The WNBA is breaking viewership records, with some games matching NBA viewership numbers, highlighting growing popularity of the league.
- An Indiana Fever game against the Dallas Wings on Amazon Prime Video averaged 1.07 million viewers, setting a new record for WNBA games on the platform.
- This viewership milestone is notable as it is the first year WNBA games on Prime Video have been Nielsen-rated, allowing for official measurement and comparison.
- Caitlin Clark's presence is credited with driving increased viewership, as Fever games have consistently attracted high audiences across multiple broadcasters including NBC, Peacock, ESPN, and CBS.
- Despite these gains, the WNBA Commissioner’s Cup Final viewership (403,000) remains significantly lower than the NBA Cup Final (3.07 million), indicating room for growth.
