Xbox CEO Asha Sharma wants the company to "entertain more than a billion people" every day: here's why that's a deeply unrealistic thing to say
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Xbox CEO Asha Sharma wants the company to "entertain more than a billion people" every day: here's why that's a deeply unrealistic thing to say

Eurogamer.net technology

Key Points:

  • Xbox CEO Asha Sharma envisions Xbox as a company that entertains over a billion people daily, encompassing both gamers and users of Xbox services like Game Pass.
  • This ambitious goal was shared alongside major company changes, including the spin-off of four studios and layoffs affecting approximately 3,600 employees.
  • Sharma aims for Xbox to return to growth by 2027, leveraging its beloved franchises and talented studios worldwide.
  • Comparatively, top games like Fortnite and Roblox have peak daily player counts under 50 million, far below Sharma's billion-user target.
  • While Mojang's Minecraft and King's Candy Crush contribute significant user bases, even their combined daily active users represent only a fraction of the CEO's aspirational figure.

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