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Xbox Console Sales Rose In June, Despite Price Increases
Kotaku • • technology
Key Points:
- Xbox console sales saw a significant rebound in June 2026, with unit sales increasing by 86% year-over-year and spending more than doubling, despite an average price increase of 13%.
- Overall video game content spending in the U.S. declined by 12% year-over-year in June 2026, with mobile and console segments dropping, while subscriptions were the only segment to grow.
- Hardware spending dropped 62% year-over-year to $383 million in June, largely due to the lack of a major launch like the Switch 2 in 2025, though Switch 2 remained the best-selling system for the month and year-to-date.
- UFC 6 debuted as the best-selling game in June 2026, topping overall sales and PlayStation charts, followed by Meccha Chameleon and Star Fox, which led Nintendo platform sales.
- Total video game spending in June 2026 was $4.5 billion, down 21% year-over-year, but year-to-date spending remains nearly flat compared to 2025, just 1% behind.
