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Xbox Game Pass has reportedly lost millions of users since 2024
Video Games Chronicle • • technology
Key Points:
- Xbox Game Pass subscriber numbers have reportedly declined by 4 million, dropping from 34 million to around 30 million since Microsoft last reported figures in 2024.
- Microsoft had initially expected Game Pass to reach approximately 77 million subscribers by this point, but growth has fallen short of these projections, as acknowledged by Xbox CEO Asha Sharma.
- Sharma highlighted Game Pass as an underperforming area amid significant layoffs in Microsoft's gaming division, citing slower-than-expected growth despite increased investment.
- A price increase last year led to the loss of "millions" of Game Pass subscribers, prompting a partial price rollback in April, according to Xbox’s chief strategy officer Matthew Ball.
- Microsoft also changed its policy on Call of Duty releases, no longer launching new titles day one on Game Pass, a shift following the $68.7 billion acquisition of Activision Blizzard and impacting premium sales of recent Call of Duty games.
