Year Deal For Emmys Worth More Than $20 Million A Year

Key Points:

• Amazon has secured a six-year deal with the Television Academy to exclusively stream the Emmys globally on Prime Video, reportedly worth over $120 million, marking a significant increase from the previous broadcast network fees of $8M-$10M per year in the U.S.
• The agreement ends the 30-year rotating broadcast rights among ABC, CBS, Fox, and NBC, establishing Prime Video as the singular global home for the Emmys, with the ceremony being free to view on the platform each September.
• Television Academy chair Cris Abrego emphasized the importance of evolving the awards show model and making the event accessible without a paywall, a key non-negotiable condition that Amazon agreed to, aiming to attract younger viewers and innovate the production.
• Amazon plans to leverage its broad streaming ecosystem and advertising capabilities to enhance the Emmys' global reach and relevance, while also promoting shows from various partners, not just its own productions.
• Both Amazon and the Television Academy are considering changes to the show's format and content to better engage younger audiences, with discussions about innovation and relevance expected to begin imminently.