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You may notice this the next time you're at a McDonald's drive-thru
USA Today • • business
Key Points:
- McDonald’s is launching the McDonald’s Media Network, a new advertising business that will allow third-party companies to place ads on McDonald’s digital platforms and restaurant screens, starting with a pilot at 450 company-owned U.S. drive-thru locations.
- The pilot features post-purchase ads on digital drive-thru menu boards and aims to expand to other digital screens such as menu boards and self-order kiosks, with the goal of creating a $1 billion advertising business.
- This move positions McDonald’s within the growing commerce media market, leveraging its large customer base and loyalty program data to offer targeted advertising, similar to strategies used by Amazon and Walmart.
- The McDonald’s Media Network is part of a broader $8.5 billion investment plan announced at Investor Day to modernize restaurants, expand technology, and improve operations through 2036 under the McDonald’s > NEXT strategy.
