YouTube Has a Firm Grip on Daytime TV
The New York Times • • business
Key Points:
- YouTube dominates U.S. streaming, generating more TV viewing time than Netflix, Amazon Prime Video, Disney+, and other platforms, capturing nearly 13% of viewing time in November compared to Netflix's 8%, according to Nielsen data.
- YouTube's lead is especially pronounced during daytime hours, with an average audience of 6.3 million viewers at 11 a.m. in October, more than double Netflix's 2.8 million and significantly higher than Amazon and other streaming services.
- Many viewers, like Nancy Ann Ling from Central Texas, use YouTube throughout the day for a variety of content including late-night monologues, meditation background noise, exercise videos, and local news, before switching to scripted entertainment apps in
