40th Rerelease Extends Run With Big Box Office
The Hollywood Reporter • • entertainment
Key Points:
- To celebrate the 40th anniversary of the 1986 animated film The Transformers: The Movie, Hasbro and Fathom Entertainment partnered for a theatrical rerelease starting September 17, dubbed Transformers Day.
- The remastered 4K film exceeded expectations, earning $3.1 million domestically over the weekend from 1,454 locations and surpassing $5 million globally as of Tuesday.
- The marketing campaign, called "The Apology Tour," references the early death of Optimus Prime in the film and honors Peter Cullen, the iconic voice actor who passed away last month, featuring his final performance in the exclusive short Optimus Prime: Awakening.
- Originally planned as a one-week event, many theaters worldwide have extended showings through October 7 due to strong audience demand.
- The Transformers: The Movie 40th Anniversary is currently Fathom Entertainment’s third highest-grossing title of 2026, outperforming several new releases despite fewer screening locations.
