75% of US Adults Aren't Interested in a Foldable iPhone
Key Points:
- A CNET survey of 2,605 U.S. adults found that 75% are not interested in buying a foldable iPhone, with low interest across all generations, especially Boomers and Gen Xers.
- Those interested in a foldable iPhone would pay an average of $781, significantly less than the rumored $2,000+ price, indicating a large gap between expected costs and consumer willingness to pay.
- Gen Z and millennials showed the highest willingness to spend on a foldable iPhone, averaging $919 and $859 respectively, while Boomers and Gen Xers were less willing to pay.
- Rising device prices are causing 41% of U.S. adults to reconsider their upgrade plans, with some considering older models, brand switches, refurbished phones, or only upgrading with promotions.
- Additionally, 22% of respondents have no plans to upgrade their phones soon, with the highest proportion among Boomers at 27%.