Adventures of Cliff Booth' Not Playing Regal, Cinemark

Adventures of Cliff Booth' Not Playing Regal, Cinemark

Deadline • • entertainment

Key Points:

  • Regal and Cinemark, the No. 2 and No. 3 exhibitors, will not screen Netflix’s "The Further Mis-Adventures of Cliff Booth," the follow-up to Quentin Tarantino’s "Once Upon a Time in Hollywood," due to its shortened exclusive two-week Imax window.
  • AMC and independent theaters are supporting the film’s theatrical run, which has a 27-day exclusive window before streaming on Netflix starting December 23, amid a crowded holiday box office featuring major releases like "The Hunger Games: Sunrise on the Reaping" and "Focker-in-Law."
  • Netflix is attempting to embrace longer theatrical windows for family films, exemplified by titles like "La Bola Negra," "Narnia: The Magician’s Nephew," and "Charlie Vs The Chocolate Factory," but remains hesitant to extend similar windows for other genres.
  • The shortened theatrical window strategy has previously hurt Netflix’s box office performance, as seen with "Knives Out: Wake Up Dead Man," which underperformed compared to the longer window and stronger release of its predecessor, "Glass Onion."
  • Industry observers question Netflix’s decision to limit the theatrical run of a high-profile Tarantino sequel, especially given the original film’s strong box office success and the current robust holiday movie market.

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