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Americans fed up with fast-food prices are sending chains a clear message, CEO says
New York Post • • business
Key Points:
- Checkers & Rally’s is emphasizing value with a $4 Unbeatable Meal Deal (priced at $5 in some markets) to attract price-conscious consumers amid rising everyday expenses and inflation.
- CEO Chris Tebben noted the promotion, first launched in May 2025, improved transaction trends and that consumer demand for affordability has intensified over the past few years due to ongoing cost pressures.
- The chain aims to balance offering value meals with maintaining economic viability for both the company and franchisees by improving core food costs and periodically reintroducing the deal based on market conditions.
- Unlike some competitors, Checkers & Rally’s does not plan to make the discounted meal permanent but will pulse the promotion to generate excitement and respond to consumer needs, especially during key periods like back-to-school and Labor Day.
- Beyond price, the company is also focused on enhancing food quality, speed, and customer service as part of its broader brand turnaround effort, with affordability remaining a critical factor in attracting and retaining customers.
