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Apple Acquires Award-Winning App 'Play'
MacRumors • • technology
Key Points:
- Apple has notified the European Commission of its acquisition of certain assets and hiring rights from Rabbit 3 Times, the company behind the app design tool Play, following a four-month review period.
- Play was a Mac and iPhone app that enabled designers to prototype iPhone app interfaces using Apple's SwiftUI frameworks and then export them to Xcode.
- The app won an Apple Design Award for innovation in 2025 and was praised for its user-friendly interface and real-time collaboration features across Mac and iPhone.
- Play has been removed from the App Store, likely due to Apple's acquisition and integration efforts.
- Apple may leverage the intellectual property from Play to enhance Xcode, though specific plans have not yet been disclosed.
