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Apple just acquired the app that won last year’s ‘Innovation’ Apple Design Award
9to5Mac • • technology
Key Points:
- Apple has acquired the app Play, developed by Rabbit 3 Times, which recently won the 2025 Apple Design Award in the ‘Innovation’ category.
- Play is a tool that allows users to build interactive app prototypes using SwiftUI, with a user-friendly interface designed for collaboration across Mac and iPhone devices.
- Following the acquisition, Play has been removed from the App Store, suggesting Apple may integrate its features into Xcode or re-launch it as a standalone app.
- The acquisition was disclosed due to the EU’s Digital Markets Act, which requires certain tech companies to report acquisitions to the European Commission.
- It is anticipated that Apple will incorporate Play’s functionalities into its free developer resources to enhance app development tools.
