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Apple is reportedly working on iPhone game controllers
The Verge • • technology
Key Points:
- Apple is reportedly developing two game controllers specifically designed for the iPhone, which are expected to be sold under the Beats brand.
- References to these first-party game controllers were found in the macOS 26.7 code, though the controllers are intended for iPhone use.
- Beats executives are leading the development, as Apple often uses the Beats brand to explore new product categories and offer more affordable options.
- Selling the controllers under Beats allows Apple to target a broader gaming audience with lower-cost materials, differentiating from its premium Apple product line.
- The gaming culture aligns well with the Beats brand, which already markets lifestyle accessories like iPhone cases and USB-C cables.
