Apple planning huge iPhone Duo demo experiences at select retail stores: report

Key Points:

• Apple is preparing a significant retail launch for the iPhone Duo, its first foldable iPhone, with plans to have over 100 demo units at major flagship stores to ensure customers can fully experience the device.
• The Fifth Avenue Apple Store in New York City will feature more than 150 demo units, while other key locations like the Apple Park Visitor Center, Michigan Avenue in Chicago, and stores in Los Angeles and Manhattan will have between 30 to 100 units each.
• Apple has designed a new MagSafe stand to hold an unfolded iPhone Duo alongside two standard iPhones, and some demo units will be untethered to allow customers to try features like StandBy mode freely.
• A new in-store fixture will showcase the iPhone Duo opening and closing, making the foldable phone highly visible and central to the Apple Store experience starting October 23rd, with preorders beginning on October 16th.
• Due to anticipated high demand and limited availability, Apple’s enhanced demo strategy aims to maximize customer interaction with the iPhone Duo ahead of its official release.