Apple raises Mac and iPad prices, spares iPhone for now

Key Points:

• Apple is increasing prices across its Mac and iPad product lines due to a global memory shortage driven by rising demand from AI data centers, with no immediate price changes for iPhones but potential increases later in the year.
• The new MacBook Neo now costs $699 (up from $599), MacBook Air $1,299 (from $1,099), MacBook Pro $1,999 (from $1,699), and Mac Studio $2,499 (from $1,999). iPads also saw price hikes, with the iPad Air at $749 (from $599) and the iPad Pro at $1,199 (from $999).
• Apple’s smart home devices and Vision Pro headset prices have also risen, with the HomePod now $349 (from $299), HomePod Mini $129 (from $99), Apple TV box $129 (from $99), and Vision Pro headset $3,699 (from $3,499).
• Apple attributes the price increases to unprecedented memory and storage component cost surges caused by AI infrastructure demands, stating that these hikes are unavoidable and that the company is seeking solutions.
• Industry analysts note that memory prices have increased more than fourfold since late 2025, significantly eroding profit margins for consumer electronics makers, and expect other PC and tablet manufacturers to follow Apple’s pricing adjustments or shift focus toward premium products.