![Apple Store is down: 'We’re making updates,' Apple says [Update: Back online]](https://s3.us-west-2.amazonaws.com/images.cashwalklabs.io/0_admin/news-ai-images/019eff50-b84d-74e8-b323-fd285ceebf72.webp)
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Apple Store is down: 'We’re making updates,' Apple says [Update: Back online]
9to5Mac • • technology
Key Points:
- The Apple Store was temporarily offline as the company made updates, likely in preparation for its annual Back to School promotion, which is starting later than usual this year.
- Apple’s Back to School deal typically includes free accessories like AirPods with the purchase of new iPads, MacBooks, or iMacs, but this year it will require education purchase verification, ending the previous “honor system.”
- The store downtime may also be related to upcoming product launches or Apple's planned price increases due to rising component costs, as confirmed by CEO Tim Cook.
- Recent Prime Day deals include significant discounts on Apple products such as AirPods Max 2, AirTag 2, Apple Watch Series 11, Apple Watch Ultra 3, and the M5 MacBook Air.
- The Apple Store is now back online with notable price increases affecting Macs, iPads, and other products.
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