Apple TV Hikes Price, Will Now Cost $14.99 A Month In U.S.
Deadline • • entertainment
Key Points:
- Apple TV is increasing its monthly subscription price in the U.S. to $14.99 from $12.99 and its annual price to $119 from $99, effective August 28 for both new and existing subscribers.
- Existing subscribers will receive notification about the price change about one month before the new charge takes effect.
- The Individual tier of Apple One, which bundles Apple’s subscription services, has also increased to $21.95 from $19.95.
- Apple TV last raised prices in August 2025, with a 30% increase from $9.99 to $12.99 for the monthly plan, while the annual rate remained $99.99.
- The streaming platform is experiencing strong performance, with record viewership, 87 Emmy nominations, and popular shows like Ted Lasso Season 4, Widow’s Bay, Cape Fear, and Slow Horses contributing to growth in Apple’s services revenue.
