AI Generated Image
Apple TV Raises Price of Streaming Service in US Effective Immediately
Variety • • technology
Key Points:
- Apple TV is increasing its subscription prices in the U.S. starting August 28, with the monthly fee rising from $12.99 to $14.99 and the annual fee from $99 to $119.
- This marks the fourth price hike since Apple TV's 2019 launch, with the monthly price now tripling from the original $4.99 as the service has expanded its content library.
- The price of the individual tier of Apple One, the bundled subscription including Apple TV and other Apple services, will also increase from $19.95 to $21.95 per month.
- Apple’s price increase follows a broader industry trend, with major streaming services like Netflix, HBO Max, Disney+, and Peacock also raising their subscription rates in recent years.
- Apple TV now offers over 300 original shows and movies, including popular series such as “Ted Lasso,” “Shrinking,” “Widow’s Bay,” “Severance,” and “The Morning Show.”
