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Apple will quickly become a dominant player in folding phones - Counterpoint
9to5Mac • • technology
Key Points:
- Counterpoint Research predicts global foldable phone shipments will exceed 100 million units by the end of 2024, with Apple's iPhone Ultra significantly driving this growth.
- Apple is expected to capture 25% of the foldable phone market in 2024, potentially becoming the largest player by 2025, surpassing Samsung's current 38% market share.
- Foldable smartphones currently represent about 2% of the total smartphone market, but are projected to grow 24% in 2024 and an additional 37% in 2025.
- Major brands including Samsung, Apple, Huawei, Motorola, Honor, Google, Vivo, Oppo, and Xiaomi will launch new foldable models, intensifying competition in the segment.
- Xiaomi officially launched its 18 Fold in China just before Apple's event, adopting a similar book-style fold design as the iPhone Ultra, continuing its trend of releasing products closely aligned with Apple’s innovations.
