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Apple's Ternus faces AI test as foldable iPhone takes center stage
Reuters • • business
Key Points:
- Apple is expected to unveil a new foldable iPhone at its Cupertino headquarters, priced over $2,500, which analysts predict could become a market leader despite not having top-tier cameras or processors.
- The company plans to update its premium iPhone Pro and Pro Max models soon, while delaying refreshes for the iPhone Air and budget lines until spring to spotlight the foldable device.
- Apple has announced a major overhaul of Siri, integrating Google's AI technology, aiming to compete more effectively with rivals like Google's Gemini assistant and improve user adoption.
- Analysts note that Apple's large installed device base and loyal customers provide an advantage in generative AI, but the company faces pressure to prove its AI capabilities surpass competitors like OpenAI.
- Regulatory challenges may delay Siri’s rollout in China and Europe, but timely U.S. deployment is crucial for building confidence in Apple's AI advancements globally.
