AI Generated Image
Beloved California beer to bring back iconic label after failed woke rebrand
New York Post • • business
Key Points:
- San Francisco’s Anchor Brewing Company has received federal approval to revive its classic label designs for Anchor Steam Beer and Old Foghorn Ale, featuring original artwork by longtime designer Jim Stitt.
- The decision to revert to the old labels follows significant backlash against the brewery’s 2021 rebranding efforts, which alienated loyal fans and critics.
- After acquiring Anchor Brewing in 2024, Chobani CEO Hamdi Ulukaya pledged to restore the brewery’s iconic branding and purchased its Potrero Hill campus, raising hopes for the reopening of the historic taproom.
- The brewery, in operation for over 127 years, had closed due to declining sales and rising operational costs, with some critics blaming labor disputes and wage demands for its struggles.
- Recent activity at the Potrero Hill facility and social media posts by Ulukaya have fueled speculation about Anchor Brewing’s potential reopening.
