Brewers release City Connect 2.0 jerseys

Key Points:

• The Milwaukee Brewers nickname their City Connect uniform initiative internally as “State Connect” to emphasize statewide appeal beyond Milwaukee’s 414 area code, focusing on group sales which rank them consistently in the MLB top five.
• The new City Connect uniform, the second iteration since 2022, shifts focus from Milwaukee-centric themes like the 414 area code and tailgate grill logo to broader Wisconsin symbols such as a fishing bobber and sunset gradients inspired by the state’s natural landscapes.
• The design incorporates colors reflecting Wisconsin’s summers and landscapes, with unique details like “wild mango” lettering, and is promoted through Brewers’ digital platforms featuring music by local Grammy-winning artist Bon Iver.
• The original 2022 City Connect uniform will be officially retired, but the team will continue wearing powder blue road jerseys introduced this season, with merchandise for the new design already available at the team store.
• Brewers president Rick Schlesinger expressed satisfaction with the original City Connect’s fan reception and merchandise sales and believes the new design will also be well-received despite the challenge of replacing a popular jersey.