Chris Hansen Buys Ad Space Before 'Primetime' Screenings
Deadline • • entertainment
Key Points:
- Chris Hansen, portrayed by Robert Pattinson in A24’s upcoming film Primetime, is promoting his true-crime streaming network TruBlu through ad space purchased before the movie's screenings.
- TruBlu aims to reach audiences familiar with Hansen or introduced to him through the film, highlighting his ongoing sting investigations in partnership with law enforcement.
- Hansen declined to sign a restrictive NDA required to attend an advanced screening of Primetime, which would have required him to relinquish rights to his name, image, and potential legal claims related to the film.
- Primetime, premiering September 25, dramatizes Hansen's efforts to create the groundbreaking NBC show To Catch a Predator, focusing on stings targeting adults seeking minors online.
- The advertising campaign for TruBlu will run for four weeks in theaters and could be extended if the film performs well at the box office.
