Connecticut furniture store's bold UConn promotion two wins away from paying out
New York Post • • sports
Key Points:
- Jordan’s Furniture is facing a potential large financial payout after offering a promotion where customers who bought furniture between Jan. 20 and March 1 would get it free if both UConn men’s and women’s basketball teams reached their national championship games.
- Both UConn teams are now one win away from the title games, with the women’s team playing South Carolina or TCU on Friday and the men’s team facing Illinois on Saturday.
- The promotion has garnered significant public attention and social media commentary, with many expressing sympathy for the company’s likely financial exposure.
- Jordan’s Furniture has experience with similar promotions, including a 2007 deal tied to the Boston Red Sox winning the World Series, which resulted in over 25,000 customers receiving free furniture and was covered by insurance.
- The company has purchased insurance to mitigate the financial risk of the current promotion and views the campaign as a valuable marketing strategy that boosts sales and customer engagement.
