'Digger' could add to Warner Bros.' box office problems
Key Points:
- Tom Cruise’s upcoming film “Digger” is expected to underperform at the box office this weekend, posing challenges for Warner Bros., which has struggled with audience engagement this year compared to its successful 2025 slate.
- Warner Bros.’ domestic box office revenue has significantly declined from $1.8 billion last year to $437.7 million so far this year, with no films currently in the top 20 domestic earners.
- “Digger,” a climate change satire featuring Cruise in an uncharacteristic role, faces marketing difficulties due to its major plot twist and mixed critical reception, with projected opening earnings between $15 million and $19 million against a $125 million budget.
- Despite the theatrical outlook, “Digger” may generate revenue through streaming and premium video on demand, and a potential Oscar win for Cruise could boost its profile.
- Warner Bros. is preparing for its $111-billion acquisition by Paramount Skydance, with future success dependent on blockbuster hits amid an $80 billion debt burden, and the combined company is legally required to release at least 30 films annually.