Eagles-Jaguars London game appears to have hurt Fox, CBS pregame show viewership
Awful Announcing • • sports
Key Points:
- Fox and CBS have experienced notable declines in viewership for their NFL pregame shows due to early 9:30 a.m. ET kickoffs from international games, particularly those held in London.
- The Week 5 London game between the Jaguars and Eagles, which started late and lasted nearly four hours, coincided with significant drops in ratings for Fox NFL Kickoff, Fox NFL Sunday, and CBS's The NFL Today.
- Fox NFL Sunday saw a 14% viewership decrease in Week 5 compared to previous weeks, while CBS's The NFL Today experienced an 11.5% drop, highlighting the impact of early international games on domestic audiences.
- Despite these challenges, CBS's broadcast of the Ravens-Cowboys game in Brazil achieved record-breaking viewership with 24.9 million viewers, marking the most-watched NFL International Series game ever.
- Fox and CBS have limited options to counteract the scheduling impact and must endure further early international games in upcoming weeks, hoping for a rebound in ratings.
