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GTA 6 Lights Up Miami's Kaseya Center
IGN • • technology
Key Points:
- Rockstar Games has taken over Miami's Kaseya Center with a "Welcome to Vice City VI" sign as part of a marketing stunt for GTA 6, highlighting the game's detailed fictionalized Florida setting.
- The Kaseya Center, featured in GTA 6 as the Sahara Arena, is depicted with the same surrounding landmarks, such as a nearby ferris wheel, emphasizing the game's close resemblance to real Miami.
- The marketing stunt reportedly cost Rockstar nearly $1 million and was approved by Miami-Dade County officials after months of negotiation, despite some local opposition.
- Some local officials, including Miami Beach Commissioner David Suarez, opposed the promotion citing concerns about the game's values, while others like Commissioner Monica Matteo-Salinas supported it as a win for the gaming community.
- GTA 6 is scheduled for release on November 19 for PS5 and Xbox Series consoles, with the Kaseya Center now prominently displaying the game's branding ahead of launch.
